Manager, Social Media

Cancer affects everyone. It remains the leading cause of death in Canada and the second worldwide, with cases expected to double in the next 20 years. Accelerating cancer research and care is our top priority.

At The Princess Margaret, our bold vision is to Conquer Cancer In Our Lifetime.

As one of the world's top five cancer research centers, Princess Margaret Cancer Centre is renowned for groundbreaking scientific discoveries and exceptional patient care. The Foundation's role is to support, enable, and accelerate this vital work.

Signs of a brighter future are evident. Our dedicated community, combined with the excellence, determination, and creative thinking of the Princess Margaret Cancer Centre team, is driving a movement against cancer. Together, we can make a profound impact, prolonging lives and giving people more time with their loved ones.

With the generous support of our passionate community, The Princess Margaret Cancer Foundation (PMCF) is transforming the cancer experience, offering real hope to patients in Canada and around the world. In the past fiscal year, PMCF raised $284 million, our highest revenue ever, and granted $144.9 million to the Princess Margaret Cancer Centre. These crucial funds are propelling world-class cancer research and setting new standards of care.

Through the power of our movement, we will achieve our vision to Conquer Cancer In Our Lifetime. Every donation made today accelerates cancer research, improving and prolonging lives tomorrow.

Union: Non-Union
Site: 700 University Avenue
Department: Marketing & Communications
Reports to: Associate Vice President, Brand, Digital & Giving
Hours: 35 hours
Salary: $71,399 - $89,253
Status: Permanent, Full Time
Posted Date: January 2, 2025
Closing Date: January 19, 2025

The Social Media Manager is the hub for the foundation's social content. Reporting to the Associate Vice President Marketing, Brand & Giving, this individual will be responsible for developing and managing calendars for The Princess Margaret Cancer Foundation brand and Event brands. As The Princess Margaret moves towards empowering key stakeholders to propose, capture and create content, the Social Media Manager will shape and guide this process. We are seeking a strategic thinker who excels at communication, drives efficiency, and shines in fostering collaboration across diverse stakeholders.

You will:

• Collaborate with business leads across the Brand and Events teams to build out content calendars based on principles within existing Social Media Playbook
• Ensure planned content is cohesive and consistent across lines of business and channels
• Build and maintain content calendars for foundation's 7 social media lines of business including:
  • The Princess Margaret Cancer Foundation, Ride to Conquer Cancer, Road Hockey to Conquer Cancer, Walk to Conquer Cancer, Journey to Conquer Cancer, Northern Pass to Conquer Cancer, Cricket to Conquer Cancer
• Create and maintain templates and guidelines for foundation stakeholders to submit post information and assets
• Evaluate and refine content prior to approving and scheduling posts
• Educate and train foundation stakeholders to effectively capture and create content
• Collaborate with the internal creative team as they develop creative templates, create posts, and interview patients, supporters and cancer centre staff
• Collaborate with marketing team members who perform community management function
• Develop KPIs and report on performance and engagement on a regular basis
• Prepare and present post analysis
• Monitor competitive channels and provide insights and inspire new ideas

• 3-4 years' experience in a social strategy and management role from either agency and/or client side
• Non-profit and/or peer-to-peer fundraising experience an asset
• A degree/Diploma in Marketing, Advertising, Communications, or Public Relations or equivalent working experience
• An aptitude for living and breathing social media content. You love keeping on top of the news, current events and changing trends
• Experience using a social management platform (Sprout is our current platform)
• Experience with SEO tools, Google Analytics, Adwords considered an asset
• A detail-orientation with exceptional English writing and communication skills
• An understanding of social communities and cultural differences, as well as the ability to communicate with a wide variety of audience members
• Strong working knowledge of Facebook, Instagram, Twitter, LinkedIn, YouTube and Tiktok- you keep up-to-date on algorithm and platform changes and proactively inform teams of their impact
• Proven ability to contribute to the growth and increased engagement of social audiences
• A service-orientation with experience dealing with challenging/difficult customers or clients

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

• Experience a sense of purpose that you won't get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
• We offer a competitive compensation package including competitive salary, incentive pay, health benefits, and Healthcare of Ontario Pension Plan
• We have an open and approachable culture that enables you to bring your best ideas forward
• We will invest in your growth through ongoing learning opportunities, individual development planning, and education assistance programs
• We offer a hybrid work environment with Tuesday, Thursday and one other day per week in office, or as required subject to business needs

UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcomes all applicants including but not limited to: all religions and ethnicities, LGBTQ2s+, BIPOC, persons with disabilities and all others who may contribute to the further diversification of ideas. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.