Marketing & Community Engagement Officer

About us:

The Dalla Lana School of Public Health (DLSPH) is a Faculty of the University of Toronto that originated as one of the Schools of Hygiene, begun by the Rockefeller Foundation in 1927. The School, which played a critical role in the COVID-19 pandemic response, went through a dramatic renaissance after the 2003 SARS crisis and it is now the largest public health school in Canada, with more than 850 faculty, 1,000 students, and research and training partnerships with institutions throughout Toronto and the world. With $76 million in research funding per year, including more than $31.5 million held at DLSPH, the School contributes to improving population health, health policy and health systems through various discoveries and innovation in data science and AI; maternal, child and reproductive health; health impacts and responses to climate change; implementation and improvement sciences; vaccines for preventable diseases; health and wellness; comparative health policy; sustainable and equitable health systems; and global and Indigenous health among many other areas.

Your opportunity:

The Marketing & Community Engagement Officer will play a central role in supporting and contributing to a robust communications and outreach strategy that focuses on promoting our programs and service offerings. You will play an important role by implementing marketing and communications plans that will elevate the broader impact of our work while also liaising with internal and external audiences. Using your strong interpersonal and relationship building skills, you will implement targeted community outreach plans and continue to nurture the strong sense of community among our faculty, staff, students and alumni.

Your responsibilities will include:

• Implementing communication plans that support outreach goals and objectives
• Implementing marketing and advertising plans to increase revenue-generating activities
• Promoting programs and service offerings to internal and/or external contacts, including implementing targeted community outreach plans
• Producing promotional and outreach materials
• Developing content formarketing and/or promotional materials
• Creating and producing graphic designs, conducting photography and videography shoots, and editing post-production audio, visual, and written material (i.e. brochures, newsletters, etc.)
• Implementing social media campaigns
• Conceptualizing, organizing, and executing event activities
• Developing plans that support recruitment strategies, including planning and implementing components of recruitment related projects
• Building and strengthening relationships with audiences and partners of strategic importance

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum four (4) years of experience within a related role.
• Demonstrated experience in communications and outreach within a university, teaching hospital or comparable environment.
• Demonstrated experience coordinating digital and print communications projects consistent with employer branding.
• Demonstrated experience planning and executing events from start to finish.
• Experience developing and implementing communications strategies and plans.
• Experience writing and/or editing content for audiences including researchers, students, and general public
• Experience supporting the development of targeted recruitment strategies and/or tactics.
• Demonstrated experience with graphic design, photography, and videography, including editing content.
• Demonstrated experience with various social media platforms including but not limited to LinkedIn, Instagram, YouTube, Twitter/X, Facebook, and TikTok.
• Proficiency with Canva, Microsoft Office, WordPress, and Mailchimp.
• Superb communication skills and the ability to foster positive relationships (i.e. with internal and external partners, etc.).
• Excellent attention to detail and solid copy editing and proofreading skills.
• Strong understanding of the needs and sensitivities of different audiences and adapting content for them.
• Must be creative and show capacity for innovation, idea generation, strategic thinking and business acumen.
• Strong organizational skills with the ability to prioritizeworkload, manage projects, work effectively under pressure, and meet competing deadlines.
• Strong team player who values collaboration

Assets (Nonessential):

• Major or minor in Communications, Marketing, or related field.
• Proficiency with Adobe Creative Suite, Eventbrite, and Hootsuite.
• Experience with admissions and/or enrollment.

To be successful in this role you will be:

• Articulate
• Cooperative
• Organized
• Proactive
• Self-directed

Closing Date: 02/24/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Amanda Krmek

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.